Brand Clarity + Brand Strategy + Brand Identity
WE'RE A CONSULTANCY FIRM THAT DESIGNS STRATEGIES FOR BRANDS WHO DARE TO BE UNUSUAL AS WE ARE.
WHERE WE EXCEL :)
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WE CREATE PURPOSE FOR BRANDS THAT CARE (for real).
Nowadays purpose sounds like a buzzword with no actual value. But here at Iddunoº, with our clients, we build strategies that leverage the brand and allow it to have in its core real values that resonates positively for its public, making business more human, less biased, competitives and prepared for
the future.
WE HELP INTERNATIONAL OR CROSS-CULTURAL BRANDS TO FIND THEIR BEST APPROACH (in every instance).
A brand that interacts with people from more than one culture must be conserned with finding the best way to be efficient in its communication and still considers possible cultural noises. Through intense research and empiric knowledge we develop strategies that reduce the risks and leverage the connection with people.
STRATEGY FOR BLACK BRANDS
(we're also black).
Besides the regular market challenges a black brand has also to face a system of value perception that works against african and afrodiasporic signs. We develop strategis that try to hack this system and work on our favor, helping to build a brand ecosystem that changes overall perception on those signs and make black businesses more lucratives.
and it doesn't matter if they're:
black brand → black people
black brand → everybody
black business → everybody
